Internet Protocol television (IPTV) is the delivery of television content over Internet Protocol (IP) networks. This is in contrast to delivery through traditional satellite, terrestrial, and cable television formats. Unlike downloaded media, IPTV offers the ability to stream the source media continuously. As a result, a client media player can start playing the content almost immediately.
Although IPTV uses the Internet protocol, it is not limited to television streamed from the Internet. At the root of it all, it’s really just another way to get video from point A to point B. Interestingly, IPTV is also used for media delivery around corporate and private networks. This is one aspect businesses must consider. IPTV enables three types of content delivery: live streaming, video-on-demand, and time-shifted or delayed video.
The transition from composite video to a fully digital landscape did create some bumps in the road, causing hesitation to adopt an IP-based system. However, video communication is rapidly becoming the medium of choice in many organizations thanks to its effectiveness in informing and engaging employees, customers, partners, and other stakeholders.
Businesses can use Internet Protocol Television (IPTV) to reduce costs, provide better user access management, and improve video quality. Enterprises can find many beneficial use cases for live and on-demand video with employee training and corporate communications leading the way. In many ways, it is more cost-effective as enterprises don’t have to invest heavily in overhauling technical infrastructure in order to distribute video to multiple devices.
Here, we take a closer look at key reasons why IPTV makes sense in today’s businesses.
Streaming television or corporate videos
Enterprises can use IPTV to distribute digital content across the IP network. Whether it’s a corporate lobby or a hospital waiting room, they can stream live TV or company videos to visitors while they wait. Not only does access to TV and streaming content improve the visitor’s experience, it can promote company messages, the latest news, or unique offers as well. In short, wherever there’s a smart TV, display with a set-top device, or internet access for computers or mobile devices, enterprises can access content distributed through an IPTV system.
Improving employee training programs
When enterprises want to make sure it’s easy for employees to access learning videos or compliance training, an IPTV content distribution solution is ideal. Employees can access on-demand training videos anytime or tune into live training sessions for a more engaging and interactive experience. Another advantage of streaming video over the IP network with IPTV is how easy it is to monitor activity and control content access.
IPTV for Digital Signage
Another great way to engage employees is through the implementation of digital signage in the workplace. As businesses make the switch to more IP-based solutions, it makes sense IT personnel are opting for digital signage. Digital signage can allow businesses to spread any kind of information through the network, effectively communicating with employees at any time. Enterprises can use IPTV for training, digital signage, company-wide live video presentations, or all of these. It is imperative have full control over the AV systems to broadcast many types of videos or messages throughout the facilities, enhancing employee and customer communication.
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