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M&E cos switch on to digital boards for amusement

 
Source: Economic Times

 
Forget television. Nayan Kheda, president View 24×7 is pushing for Sellvision. Now what’s that? On screens mounted across 300 restobars, pubs and restarants around the country, entertainment programmes and interactive games are played with ads in between. “While at home, you may switch to a different channel when an ad starts………
 

M&E cos switch on to digital boards for amusement

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