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Projection mapping makes LIVE events captivating

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From time to time, businesses face the challenge of making a big splash. This could be because they are launching a new brand or a new product, celebrating a special event or just trying to connect with their audiences. But creating  a memorable impression is becoming more and more difficult, as most audiences are exposed to “awesome” experiences on a regular basis. Technologies that can achieve this on a regular basis are therefore all the more amazing.

Projection mapping is a technology that achieves this every night at sports arenas like the NBA, and in this article, we get a glimpse of how that’s possible. Powered by switchers from Lightware, this solution has become a permanent part of the image presentation experience for fans in the NBA arena.
The NBA’s All-Star game featured the use of this technology at 4K resolution using eight projectors blended and pixel mapped to the court. All signals have to to be synched and transmitted via fiber – so there is no delay – and an inline backup system ensures that there is no failure.

This video (about 8 mins) provides another example on how this technology can be used.

What’s projection mapping?

According to Wikipedia,
“Projection mapping, also known as video mapping and spatial augmented reality, is a projection technology used to turn objects, often irregularly shaped, into a display surface for video projection. These objects may be complex industrial landscapes, such as buildings. By using specialized software, a two- or three-dimensional object is spatially mapped on the virtual program which mimics the real environment it is to be projected on.”

Imagine what it could do for the IPL cricket matches in India 🙂

For more information on Lightware’s technology visit www.lightware.eu

(Image and content from www.livedesignonline.com)

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