WebRTC connects users with voice calls, video conferencing and file sharing without any kind of plug-in or specialised software. It is based on HTML5 and is compatible with popular browsers such as Mozilla Firefox, Google Chrome and Opera. On the other hand, Microsoft Edge uses ORTC, a similar technology which is inching closer effortless WebRTC-compatibility. Security is no longer an issue, as all content is encrypted by 128bit SSL security.

Browser-based WebRTC (Web Real-Time Communication) technology is on an exciting growth trajectory. Recent reports indicate that by 2019, more than 6 billion active devices would be integrated with WebRTC technology. Cloud video conferencing with WebRTC has the prowess to eliminate the skepticism is associated in involving collaborating with external video participants. WebRTC provides users a minimal fuss interface with no plugins, no downloads and no installations, simply PlugNPay.

WebRTC: A global trend

Many users are moving rapidly towards adopting WebRTC for video conferencing. This works seamlessly with various cloud video conferencing platforms. Currently, North America is touted to be the largest market for WebRTC solutions. Adoption across Asia is increasingly gaining a strong foothold in countries such as India, Japan, South Korea, and Australia. Even in China, where Google is not accessible, companies are finding ways to work around it, such is the power of WebRTC.

Renowned Chinese tech giant AliBaba already uses WebRTC (Vidyo) on their Dingtalk platform. This is a free, cloud-based enterprise unified communication platform that enables more than 100+ endpoints to join a business video conference.

A vast number of companies have already integrated WebRTC communications into their business process. The Royal Bank of Scotland (RBS) uses the platform in video conferences with clients to assist them in making decisions about loans. Globally there is an increasing demand for cost-effective and user-friendly browser-based real-time communication solutions especially by contact centres and among other communication verticals.

One sector where WebRTC has gained significant hold is sales. Sales personnel can be provided with individual WebRTC links. These links can be deployed on a landing page where a potential customer can click to show interest or ask queries.

The customer is placed in direct contact with the salesperson, thereby boosting engagement and conversion rates. This also reduces the conversion time of leads into actual sales figures. Furthermore, providing your customer with easy access/contact point makes business sense and can do wonders for the brand’s image.

Currently, WebRTC can seamlessly integrate with most enterprise communication solution. Interestingly, numerous existing UC, VoIP, and IP Telephony providers are showing an inclination towards leveraging an existing platform to avoid development costs and to focus more enhancing user interface.

The wave of business communication driven by WebRTC is still in its nascent stages, however, some experts mark it as an important milestone in digital communications. Look out for WebRTC, it is out to change the way we communicate.

For more information WebRTC powered cloud video conferencing solution, contact Actis at 022-30808080 or at contact@actis.co.in.

(Content and image courtesy: www.avinteractive.com, www.pinterest.com & www.vidyo.com)

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